Eilidh McArthur's profile

I LOVE Network and Babbelfiets

I LOVE Network and Babbelfiets
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I worked with I LOVE Network, an online magazine, covering 24 cities across Europe, and Babbelfiets - translated it means Chat Bike - a city bike tour operating in Hasselt, Belgium. 

I was tasked to create three posters, two portrait for the back of the bike, and one landscape, for the side of the bike.
I needed to include as much information about the Babbelfiets tours as I could, and it needed to be in Dutch, I enjoyed working with a different language. 
For the I LOVE Hasselt poster (The Hasselt branch of I LOVE Network), I was briefed that it needed to push the Online magazine format to the forefront as they weren't sure everyone knew that it was online, and available on your phone, so that needed to be the main focus.

I created these posters here, because of the amount of information needed on the Babbelfiets poster, I made a feature out of their logos in all the different colours they use, and had a simple gradient in the background, to create a divide between the information and Babbelfiets name. 
For the I LOVE Hasselt posters, I used a similar idea for both to make them more memorable and recognisable. I used the heart shape from their logo, and fitted a phone with the online magazine on the screen to the heart, to focus on the online magazine point. For the portrait poster, the phone was separate from the heart, but next to it, with the heart bleeding off the edge of the page. This also allowed for the full logo to be seen below. 

These both turned out well, and I really enjoyed the fantastic opportunity to work with such a brilliant company, and a great experience to work with clients from Europe as well.
Babbelfiets Bike Tour           •          I LOVE Hasselt Online Magazine Posters
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I LOVE Network and Babbelfiets
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I LOVE Network and Babbelfiets

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